Vodacom started operations in after being granted the GSM license by the South African government. In , VenFin sold its stake to Vodafone, resulting in the company having an equal share in the company as Telkom. Vodacom listed on the JSE in In , Vodacom launched its youth-targeted franchise stores, branded as Vodacom 4U. The stores offer a variety of mobile devices and related accessories to its customers. The service was a huge success when it launched in , generating an estimated Rbillion for the company since its inception.
The idea for the service came from Nkosana Makate, who was a Vodacom employee at the time. Vodacom sponsors a number of sports teams and events in South Africa, with one of the best known being the Vodacom Challenge, a pre-season soccer tournament featuring both local teams and those from other parts of the continent. The first Vodacom Challenge tournament was hosted in The buyout was accompanied by a change in branding, with Vodacom retaining its name but moving from its blue, green and white colours to the red and white corporate colours of Vodafone.
The new look was unveiled in April Vodacom was the first company to introduce prepaid mobile services to the world. Prior to that, mobile technology was only available on a contract subscription basis. Opt in on the MyVodacomApp today. How has Vodacom Mum and Baby helped you be a better caregiver? Tell us in a video to WIN a R29 airtime voucher! Remember to tag Vodacom with Vodacom to enter. Gameloft Club for only R6 a week.
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